News and Resources
Senna VS Brundle
By Allen Berg | | News
The story of the 1983 British Formula 3 Season In 1983, two young racing drivers were fighting for supremacy in the British Formula 3 series. Winning the championship would guarantee them a place in Formula 1 for the next year. It was a time when junior formula racing was still simple and raw; a time when the driver…
Read More Finding a Sponsor Part 2
By Allen Berg | | Expert Advice
Excerpts from the book “DRIVE TO WIN” by CARROLL SMITH Make a List of Sponsors and Benefits of Sponsorship The basic idea is to make a list of corporations or individuals whom you think might be interested in sponsoring your effort and a list of the benefits to them of that sponsorship. If you cannot…
Read More Finding a Sponsor Part 1
By Allen Berg | | Expert Advice
Excerpts from the book “DRIVE TO WIN” by CARROLL SMITH How Do I Go About Finding a Formula Racing Sponsor? It’s as if people think that finding a sponsor is like finding a drugstore. The usual whine is, “I know that I have the talent, dedication, and balls to get to Formula One or Indianapolis…
Read More A Dad’s Guide to Karting
By Allen Berg | | Expert Advice
My first taste of racing came when my Dad took me to a Can-Am race in about 1969 to Edmonton International Raceway. This was during the period when McLaren was dominating this iconic series. I remember that Denny Hulme won with Bruce McLaren finishing right behind him in second, with Jackie Ickx a distant third.…
Read More Allen Berg Interviewed on Safe is Fast “Ask a Pro” by Honda
By Allen Berg | | News
Safe is Fast by Honda recently interviewed Allen Berg about his experience and advice as a driver training expert and former F1 driver. Safe is Fast’s “Ask a Pro”is an interview series featuring professional drivers, legends and experts. SAFE stands for Skilled, Assured, Fit and Empowered. These are the key qualities that any young race driver must…
Read More WHAT DOES IT TAKE? PART 3
By Allen Berg | | Expert Advice
Excerpts from the book “DRIVE TO WIN” by CARROLL SMITH The business is so demanding and the competition so fierce that you cannot afford to give anything away. This means getting yourself into peak physical condition and keeping yourself there. This, by the way, is not because driving the racing car takes much in the…
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